About
Built in Bits is run by Nick Smid, a solo AI implementation and data consultant based in the Netherlands.
Why Built in Bits exists
Built in Bits is a solo practice, on purpose. Most SMBs don't need a big agency or an in-house AI team — they need one senior person who understands both the technology and the business risk, and who's directly accountable for the result.
That's the gap this exists to close: real AI capability, applied to ordinary business problems — lead response, forecasting, workflows buried in spreadsheets and email — without the hype, the black-box vendor pitch, or the enterprise price tag.
The CASH values
Commitment
Fixed scope, fixed fee, and a measured outcome agreed before work starts — no open-ended engagements that drift.
Adaptability
Every business's data and workflows are different. Solutions are built around how you actually work, not forced into a generic template.
Security
Data minimization by default, documented processors, and no retention of what a workflow doesn't need — visible in how this site itself handles consent and demo data.
Honesty
No fabricated case studies, no implied client work that doesn't exist. The Work page shows real capability demonstrations, labeled as exactly that.
A new practice — and why that's a strength
Built in Bits is a new practice. Rather than hide that, it's worth being direct about what it means for you: senior attention on every project (there's no junior team to hand it off to), fair launch pricing while the practice builds its track record, and direct accountability — you're always talking to the person actually doing the work.